I pass this poster every Monday, in the building where I teach a class on Human Rights. Seeing it always induces a kind of cognitive dissonance, as my class is explicitly not a defence of human rights, but a critique. I happen to think that that's the business of universities: critique, questioning, critical reflection.
Anyhow, the poster is an advert for UBC, featuring a solitary figure on a mountain top and with the slogan "Human Rights Defended... From here." I have little idea what it's supposed to mean, and there's not a word of explanation either on the poster itself or anywhere on the UBC website. The image certainly doesn't seem to have much to do either with the university or with human rights.